Italians love smartphones and use them more than the other European citizens: 60% of Italians have a smartphone for messaging and for social networking. WhatsApp and Facebook are the most commonly used apps in Italy. (comScore) And worldwide more than 1.5 billion people use smartphone and 1.7 billion people use social media. (Wired)
The insurance client is indeed the focal point of all speeches held during the 16th Insurance Annual, organized by Il Sole 24 Ore and sponsored by RGI Group.
Social networking, mobile communications, cloud computing and information have been recognized by Gartner as “the Nexus of Forces”.
Nowadays the integration of different distribution channels seems to be a strategic opportunity and a major challenge.