As in other market industries, digital distribution channels are now becoming the main players in the insurance industry as well. The clients, in fact, expect digital capabilities also during all the phases of the purchasing process and they expect to have also those products that traditionally are sold by agents. In this scenario, Insurers cannot avoid providing, through new touch points, a direct interaction with the client that, during his customer journey, has the need to easily pass from the physical channel to the virtual one and vice versa.
The mobile revolution has not only arrived, it is gaining momentum. As consumers continue to adopt mobile devices, tablets and smartphones in record numbers, businesses are seeking to identify new ways to benefit from the always available and always connected advantages these devices offer.
Each time a new IT industry term comes along, World Wide Web, cloud computing, Internet of Things (IoT), it marks a new period in the Digital Transformation game.
Social networking, mobile communications, cloud computing and information have been recognized by Gartner as “the Nexus of Forces”.
The virtual interaction is a distinctive element of the digitalization era, with a co-presence of different types of technologically advanced channels combined with more traditional ones.
The overall scenario of the digital age is characterized by new communication patterns and new purchasing behaviours. The spread of smartphones and new mobile devices allows the “everywhere, anytime“ information fruition.