As in other market industries, digital distribution channels are now becoming the main players in the insurance industry as well. The clients, in fact, expect digital capabilities also during all the phases of the purchasing process and they expect to have also those products that traditionally are sold by agents. In this scenario, Insurers cannot avoid providing, through new touch points, a direct interaction with the client that, during his customer journey, has the need to easily pass from the physical channel to the virtual one and vice versa.
To discuss the last regulations effects on Insurance IT operativity: this has been the goal of the first meeting of RGI Compliance & Regulation Observatory held in Milan last July 12th.
RGI Next France event took place yesterday at Hotel W Opéra, in the center of Paris, close to the prestigious Opéra Garnier theatre. About 30 insurance professionals, IT Directors and CIOs attended the RGI Matinale that was dedicated to the hot topics of the insurance industry in France.
There is a new goal for Insurers: the better understanding of the expectations of Gen Y customers. Although they always worked to offer the best experience to their clients, the Customer Experience Index (CEI) showed that the Gen Y is less satisfied when compared to the other ones.
What is the connection between social media and insurance? You do not have to look far to see that Insurers have hugely benefitted from integrating the use of social media in their practices. Why is this? Mainly because they can access data-rich websites making it easier to market their services and calculate the risks of potential clients.
RGI took part at the “Macrossing Days 2016” event organized by Macros Reply in Munich on April 6th – 7th, 2016.This event celebrated the 10th year anniversary.
The mobile revolution has not only arrived, it is gaining momentum. As consumers continue to adopt mobile devices, tablets and smartphones in record numbers, businesses are seeking to identify new ways to benefit from the always available and always connected advantages these devices offer.
During the corporate event RGI Next – Change to Grow, RGI announced the introduction of a new logo and the review of RGI corporate identity in order to reflect the evolution of a brand that from 28 years has been close to the insurers during their journey to the digitalization.
Italians love smartphones and use them more than the other European citizens: 60% of Italians have a smartphone for messaging and for social networking. WhatsApp and Facebook are the most commonly used apps in Italy. (comScore) And worldwide more than 1.5 billion people use smartphone and 1.7 billion people use social media. (Wired)