What is the connection between social media and insurance? You do not have to look far to see that Insurers have hugely benefitted from integrating the use of social media in their practices. Why is this? Mainly because they can access data-rich websites making it easier to market their services and calculate the risks of potential clients.
Recently, the word ‘Digital’ has gained so much outburst that every analyst has been writing about it, every IT solution provider has been tying their products around it and every Insurer has started embarking on a ‘Digital Strategy’ journey.
Insurers need to boost their security knowledge within the growing risk of cyberattacks.
In previous years entire new disciplines emerged. Last year was big for content marketing, data, native advertising, programmatic. 2015 will be big for three overarching trends.
It is no a secret that today’s consumer looks and acts differently than the consumer of fifteen years ago.
Customer communications management (CCM) has become critical for businesses.