There is a new goal for Insurers: the better understanding of the expectations of Gen Y customers. Although they always worked to offer the best experience to their clients, the Customer Experience Index (CEI) showed that the Gen Y is less satisfied when compared to the other ones.
What is the connection between social media and insurance? You do not have to look far to see that Insurers have hugely benefitted from integrating the use of social media in their practices. Why is this? Mainly because they can access data-rich websites making it easier to market their services and calculate the risks of potential clients.
RGI took part at the “Macrossing Days 2016” event organized by Macros Reply in Munich on April 6th – 7th, 2016.This event celebrated the 10th year anniversary.
The mobile revolution has not only arrived, it is gaining momentum. As consumers continue to adopt mobile devices, tablets and smartphones in record numbers, businesses are seeking to identify new ways to benefit from the always available and always connected advantages these devices offer.
During the corporate event RGI Next – Change to Grow, RGI announced the introduction of a new logo and the review of RGI corporate identity in order to reflect the evolution of a brand that from 28 years has been close to the insurers during their journey to the digitalization.
Italians love smartphones and use them more than the other European citizens: 60% of Italians have a smartphone for messaging and for social networking. WhatsApp and Facebook are the most commonly used apps in Italy. (comScore) And worldwide more than 1.5 billion people use smartphone and 1.7 billion people use social media. (Wired)
Digital transformation has come to the insurance industry, bringing huge business opportunities. Most insurance players are still exploring the digital landscape, so the potential is mostly untapped.
“Roads? Where we’re going, we don’t need roads!” This is how Dr. Emmett Brown, alias “Doc”, one of the protagonists of the famous movie “Back to the Future”, imagined the year 2015: a world where the innovation and the technology rule and the digital has conquered each part of the everyday lives.
For the past hundred years, innovation within the automotive sector has created safer, cleaner, and more affordable vehicles, but progress has been incremental. The industry now appears close to substantial change, engendered by autonomous, or “self-driving,” vehicle technologies.