Nomad and unemotional personality. Here is how the 4.0 client will look. So, how can we read these peculiarities to direct them in the right path? Are there any business models that can incorporate this cultural and social change? A lot of Insurers realized that, in order to operate in the current market, it’s no longer enough to propose a linear strategy, but it becomes necessary to catch customers within an ecosystem of services in which the goal is to enter into the habits of the end consumers.
As in other market industries, digital distribution channels are now becoming the main players in the insurance industry as well. The clients, in fact, expect digital capabilities also during all the phases of the purchasing process and they expect to have also those products that traditionally are sold by agents. In this scenario, Insurers cannot avoid providing, through new touch points, a direct interaction with the client that, during his customer journey, has the need to easily pass from the physical channel to the virtual one and vice versa.
We hear a lot about digital customer experience, but which are the key factors to enable organizations to stand out in these terms and which benefits can they expect to see?
Also this year RGI, in partnership with the Carnival Foundation, will sponsor a unique event known throughout the world, which is repeated almost continuously since 1808 bringing in the streets and squares history, tradition, entertainment, emotions and great ideas.